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Like many native Apple apps, iMovie is uncomplicated and uses a simple drag-and-drop interface for moving files from your drive to your workstation. Popular standby iMovie comes bundled with Mac OS.

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Support for a wide range of video formatsīest free video editing software for Mac users.

Easy sharing of videos, with fast export to YouTube, Vimeo, Facebook, and Instagram.

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Real-time team project sharing with full control over which user has editing access.

Multicam editing for syncing clips from multiple cameras.

Speed optimization, letting you continue to edit while importing new content.

High-quality simple trim functions for fast and precise video editing.

Lightworks has a suite of original stock videos and music clips licensed for use in any videos you edit on the program, letting you give a polished look to any marketing video.

It also offers a collection of detailed video tutorials, making it one of the more accessible and easy to learn Linux video editing software options on this list. Lightworks includes a simple and intuitive interface, so it’s easy to pick up.

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Price: Free $24.99 per month for Pro version

Various transition options, such as push, zoom, and dissolveīest for powerful features, with limited free version.

Audio mixer for fine-tuning sound for professional quality output.

Ability to copy a group of attributes from one clip and apply them directly to another or to a whole project.

An adaptive trimmer that lets you re-trim your clips after adding them to the timeline.

Unlimited video and audio timeline track creation.

An auto-stabilizer to make shaky footage look smooth.

Composite shot enhancements that allow you to animate two separate shots together for surreal video effects.

Professional video editing with motion tracking, color pickers, and cropping tools.

It also offers cool 3D effects for films, music videos, and even YouTube videos, plus features you’d find in a paid video editing software, like 4K video, 360-degree editing, and a library of special effects. HitFilm includes animation tools that let you create and edit audio and video transitions without the need to create composite shots, which is a huge time saver when editing.

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(HitFilm does ask you to share a social media status update when you download the software, but that’s a small price to pay.) If you don’t have a lot of experience with video editing, HitFilm may feel a little advanced at first-it’s used to produce Hollywood-style films-but it’s worth the learning curve, as it’s one of the best all-in-one free video editors available. Each entrepreneur has their own specific needs, so we’ve run down some of the most useful features of each tool.īest overall free video editing software program In fact, according to animated explainer video company Wyzowl, 78% of video marketers say video has directly helped increase sales.īelow, we’ve compiled a list of the best free video editing software from around the web, as well as a few with affordable paid versions. Well-produced product videos are a more engaging form of content marketing than photographs alone and can reduce a customer’s hesitation in making a purchase. There are a number of easy-to-use free video editing programs that can help you stand out from your competition. Great video editing software can help you showcase your products from every angle by producing professional promos for platforms like Instagram, TikTok, YouTube, or anywhere else you share brand videos.

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